Client Pepsi Bolivia
Problem Create a graphic that represents Pepsi and Christmas in a simple way with the least amount of copy as possible.
Solution Use the negative space of two hands sharing a Pepsi in the shape of a Christmas tree as an optical illusion.
A huge thank you to Federico Alonzo, the Creative Director at Nexus BBDO in La Paz, Bolivia. Thank you for all your encouragement, enthusiasm and motivation to help me become a better art director and person. And Gracias to all the people in the creative department, Oso, Romi, Chris, Mike, Irina, and Richi. You were an incredible group of people to work and be around with.