M.O.E's 

Rebrand

Client M.O.E's

 

Problem Decaying Brand

 

Insight No one knows what M.O.E.'s stand for, they actually have a cool background name.

 

Solution Rebrand M.O.E.'s to make customers acknowledge what they really stand for that is Music Outlaws and Entertainers. We collaborated with Interior Designers to create a launch campaign featuring a Bonus Track Burrito pop-up shop that will be on tour around the US giving concerts with local singers and just showing the new and original face of MOE's.

 

Team

Art Direction & Copy 

Adriana Aneiva & Yugendu Vyas

Interior Design 

Adele Ignatuk & Alyssa Casey

Logo

Old

New

Variations and colors

Outdoor ads will be placed in different cities as a way of tracking the Bonus Track Burrito Tour.

Instagram

MENU GIVEAWAY 

Bonus Track Pop-up Store Design

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