M.O.E's
Rebrand
Client M.O.E's
Problem Decaying Brand
Insight No one knows what M.O.E.'s stand for, they actually have a cool background name.
Solution Rebrand M.O.E.'s to make customers acknowledge what they really stand for that is Music Outlaws and Entertainers. We collaborated with Interior Designers to create a launch campaign featuring a Bonus Track Burrito pop-up shop that will be on tour around the US giving concerts with local singers and just showing the new and original face of MOE's.
Team
Art Direction & Copy
Adriana Aneiva & Yugendu Vyas
Interior Design
Adele Ignatuk & Alyssa Casey
Logo
Old
New
Variations and colors
Outdoor ads will be placed in different cities as a way of tracking the Bonus Track Burrito Tour.
MENU GIVEAWAY
Bonus Track Pop-up Store Design
