M.O.E's

Rebrand

Client M.O.E's

Problem Decaying Brand

Insight No one knows what M.O.E.'s stand for, they actually have a cool background name.

Solution Rebrand M.O.E.'s to make customers acknowledge what they really stand for that is Music Outlaws and Entertainers. We collaborated with Interior Designers to create a launch campaign featuring a Bonus Track Burrito pop-up shop that will be on tour around the US giving concerts with local singers and just showing the new and original face of MOE's.

Team

Art Direction & Copy

Adriana Aneiva & Yugendu Vyas

Interior Design

Adele Ignatuk & Alyssa Casey