Problem Decaying Brand
Insight No one knows what M.O.E.'s stand for, they actually have a cool background name.
Solution Rebrand M.O.E.'s to make customers acknowledge what they really stand for that is Music Outlaws and Entertainers. We collaborated with Interior Designers to create a launch campaign featuring a Bonus Track Burrito pop-up shop that will be on tour around the US giving concerts with local singers and just showing the new and original face of MOE's.
Art Direction & Copy
Adriana Aneiva & Yugendu Vyas
Adele Ignatuk & Alyssa Casey