Power to the Potato
Problem A lot of communities in the world lack sufficient amount if not any electricity. They need light, Lays has potatoes.
Insight Potatoes can create light!
Solution Create an online science fair challenge for young innovators to try to come up with a better and more sustainable solution for alternate sources of energy sustainable solution for alternate sources of energy.
The microsite will serve as a basis for learning and gathering information about the challenge, how to participate, and registering the teams.
Lays will post tips and facts about potatoes as a source of energy in their social media channels. This will help participants learn more and get inspired to create.