Client Kleenex Tissue Brand
Insight Being a mom is a never-ending emotional roller coaster.
Solution Create a Mom's Edition special packaging to celebrate mom tears moments, Kleenex will donate the funds for the sales in this collection to Moms Helping Moms Foundation.
on Social Media
Digital moms love putting their #momtears moments out there. We will choose the best ones to create the mom edition collection and get them involved with the campaign through Facebook and Instagram.
Microsite The content in the microsite will have the Mom’s edition available to buy and also a link to share new #momtears moments.
Print These ads will be featured in parenting and mom’s magazines encouraging them to use the hashtag #momtears on social media.